The Adaptive Marketer

What Are You Feeding Your Cookie Monster

Posted on01. Aug, 2010 by Robert Rose.

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So, on Friday the Wall Street Journal’s Julia Angwin posted an article called the Web’s New Gold Mine: Your Secrets. The first in a series (which looks to be quite the barn-burner) breathlessly investigates how consumers are being “spied upon” by nefarious marketers. Ugh. Really? Okay, here we go again…. Marketer as bad guy. By [...]

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Are You Milking Your Sacred Cow?

Posted on13. Jun, 2010 by Robert Rose.

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So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered. He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from iTunes.” Oy, sometimes youth really [...]

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The 90 Day Social Media Marketing Implementation Plan

Posted on06. Apr, 2010 by Robert Rose.

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I’m spending this week getting ready for the NTEN Conference. If you’re not familiar with NTEN it’s just a wonderful organization – focusing on how technology helps non-profits to succeed. I’m speaking along with @imagistic at a session called Real Social Media Marketing: Moving From Buzz To Benefits. So, Michael Weiss (@imagistic) and I are trying something a little [...]

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The Monk And The Marketing Guy

Posted on21. Mar, 2010 by Robert Rose.

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There was a confluence of events this week for me that got me thinking about a word. That word is: Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, [...]

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A Care Package For Everybody Who DIDN’T Go To SXSW

Posted on13. Mar, 2010 by Robert Rose.

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Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go – but just am too busy with client-work (which is a good thing by the way). How about you – are you stuck with clients? Stuck at work? Just didn’t want to go? Well, with all that’s being blogged, tweeted and [...]

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Are You Extraordinary? Marketing Lessons From The Healthcare Summit

Posted on28. Feb, 2010 by Robert Rose.

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Have you ever been to one of those corporate off-sites? You know the ones I mean – where the agenda is filled with all kinds of progressive, well-intentioned paradigm shifting, super-important initiatives. And then, when you get there, it’s nothing but a series of 45 slide PowerPoint presentations where the presenter reads every word of each slide. This [...]

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The “Sorry” State Of Marketing

Posted on21. Feb, 2010 by Robert Rose.

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Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize. This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy. Stay classy John. Then, of course, maybe it was the kerfuffle with [...]

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What’s Your Super Bowl Ad Strategy?

Posted on07. Feb, 2010 by Robert Rose.

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So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]

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Are You Selling Bibles Or Religion?

Posted on30. Jan, 2010 by Robert Rose.

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Well I think we can all agree that this last week was a good week for buzz. We had, of course, the almost completely frantic, breathless rumors leading up to Wednesday's Apple announcement (you might have heard they launched a new product). That was followed up with the equally buzzworthy State of the Union [...]

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What Does Your CEO Need To Know?
Digital Marketing Is Baseball – Not Football
(Part 4)

Posted on10. Jan, 2010 by Robert Rose.

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Over the last three postings, we've covered what your CEO needs to know about your digital marketing. And, at this point, your CEO now knows that you're in control. And that you own a marketing process – that is not focused on selling your product – but focused on your buyer. As a result of [...]

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What Does Your CEO Need To Know?
It’s Your PROCESS – Not The PRODUCT
(Part 2)

Posted on06. Jan, 2010 by Robert Rose.

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So, yesterday, I kicked off this series by discussing some of the challenges we all face as digital marketers – and how we communicate to our CEO’s. Today, I’ll cover the first idea – which is that we need to start looking at our marketing PROCESS, and not our PRODUCT. David Meerman Scott – the [...]