The Adaptive Marketer

New Marketing Programs – What’s Your 60′ Time?

Posted on16. Jun, 2010 by Robert Rose.

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Okay, let me be the first to say that I know nothing about cars. I’m the guy that if the car breaks down, I go and open up the hood and I check the battery terminals. All fine. I look at any plastic reservoirs that have liquid in them. All filled. I pull out the [...]

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Are You Playing Hard-To-Get With Your Content Marketing

Posted on26. May, 2010 by Robert Rose.

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I’ve always had a theory about New Year’s Eve celebrations. I called it the New Years Anticipation Law. It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at the end of the evening. [...]

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What’s Your Super Bowl Ad Strategy?

Posted on07. Feb, 2010 by Robert Rose.

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So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]

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“You Lie!” Is Valuable To Your Marketing

Posted on13. Sep, 2009 by Robert Rose.

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So, if you haven't heard, there's alot of buzzabout South Carolina Congressman Joe Wilson's outburst during President Obama's joint congressional speech. But any publicity is good publicity – right? Maybe not so much. So, just in case last week's re-emergence of Punxsutawney Jobs had your complete focus, on Wednesday President Obama delivered a speech on [...]

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“Auto-Tuned” Marketing – I Feel Your T-Pain

Posted on06. Sep, 2009 by Robert Rose.

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Did you see the trainwreck that was Heidi Montag at the 2009 Miss Universe Pageant? Um, okay….yeah, me neither – but that's what YouTube is for right? Mostly I'm just annoyed that she's now ruined one of my favorite Yaz Songs. It would seem that anybody can be a pop star these days. Everywhere [...]