Tag Archives: Brand Marketing

Do You Have A Shadow Brand? <br /> Lessons From AT&T & Apple

Do You Have A Shadow Brand?
Lessons From AT&T & Apple

Posted on13. Feb, 2010 by Robert Rose.

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I was watching the Olympics last night and I saw one of the new AT&T commercials.  You might have seen it – where Luke Wilson has “secretly replaced everybody’s smartphones” with those available on Verizon.   As expected, everyone has a toxic freakout – (“where are my apps!”) and the tag is that AT&T is “a better 3G experience”.    This [...]

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Are You Selling Bibles Or Religion?

Posted on30. Jan, 2010 by Robert Rose.

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Well I think we can all agree that this last week was a good week for buzz.   We had, of course, the almost completely frantic, breathless rumors leading up to Wednesday's Apple announcement (you might have heard they launched a new product). That was followed up with the equally buzzworthy State of the Union [...]

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