The Adaptive Marketer

Adobe Vs. Apple – It Ain’t About Video – It’s About The Money

Posted on04. May, 2010 by Robert Rose.

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So, I live in Hollywood – and there’s a saying… “when somebody tells you it ain’t about the money… It’s about the money”. So, perhaps you’ve been following the Apple vs. Adobe spat over Flash. If you haven’t, it’s gotten relatively interesting over the last week or so – especially since Steve put [...]

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The Adaptive Marketers Review Of The iPad

Posted on25. Apr, 2010 by Robert Rose.

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Okay, I’ve had an iPad for just about three weeks – and it’s time for a quick review from a “marketing guy’s” perspective. I say that – because this is distinct from a technology review that you might get on Engadget or Gizmodo (a bit more geeky) and a pure “end-user” review like you might [...]

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Do You Have A Shadow Brand?
Lessons From AT&T & Apple

Posted on13. Feb, 2010 by Robert Rose.

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I was watching the Olympics last night and I saw one of the new AT&T commercials. You might have seen it – where Luke Wilson has “secretly replaced everybody’s smartphones” with those available on Verizon. As expected, everyone has a toxic freakout – (“where are my apps!”) and the tag is that AT&T is “a better 3G experience”. This [...]