The Adaptive Marketer

Adobe Vs. Apple – It Ain’t About Video – It’s About The Money

Posted on04. May, 2010 by Robert Rose.

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So, I live in Hollywood – and there’s a saying… “when somebody tells you it ain’t about the money… It’s about the money”. So, perhaps you’ve been following the Apple vs. Adobe spat over Flash. If you haven’t, it’s gotten relatively interesting over the last week or so – especially since Steve put [...]

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Marketing In The Uncanny Valley

Posted on17. Apr, 2010 by Robert Rose.

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Trick question. What does marketing look like? Is the answer the same as the U.S. Supreme Court gave on obscenity? “I’ll know it when I see it”. Or, is it something more definable and concrete? As most of you know, this week Twitter released its long-anticipated advertising platform called Promoted Tweets. It will start, [...]

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What’s Your Super Bowl Ad Strategy?

Posted on07. Feb, 2010 by Robert Rose.

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So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]