The Adaptive Marketer

Are You Playing Hard-To-Get With Your Content Marketing

Posted on 26. May, 2010 by Robert Rose.

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I’ve always had a theory about New Year’s Eve celebrations. I called it the New Years Anticipation Law. It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at the end of the evening. [...]

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Marketing Is Not A Game – Stop Scoring And Instead Change The Rules

Posted on 22. May, 2010 by Robert Rose.

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How do you measure your marketing team’s success? Oh boy, here we go again – more about measurement and analytics? But hold on just a moment. This isn’t about what analytics should be in our dashboard – or how to wring some more efficiency out of our analytics tools. When we discuss the role of [...]

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How About We Do Some Post-Natal Analysis For A Change?

Posted on 17. May, 2010 by Robert Rose.

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Do a search on Google for the words post-mortem and you’ll most likely get what I got – a first page filled with headlines like “review of small and large post-mortem analysis” and “project post mortem” – all of them discussions of how to conduct analysis of projects after they’re finished. Do that same search [...]

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Gilbane San Francisco – A Scholarship?

Posted on 14. May, 2010 by Robert Rose.

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I’ve been invited to speak at the upcoming Gilbane Conference on Content Management that starts next week. The conference starts on Wednesday and goes through Thursday evening. There are a number of tracks in the conference including Content Publishing, Content Technology, Colleagues and Collaboration and Customers and Engagement. That last one is the [...]

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The Adaptive Marketer Review: WordStream

Posted on 12. May, 2010 by Robert Rose.

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There’s a famous quote by Bill Gates talking about the usefulness of personal computers and how they’ve become “the most empowering tool we’ve ever created. They’re tools of communication, tools of creativity and they can be shaped by their user”. If you’re a marketer – and you’re focused on PPC Advertising, there’s an interesting tool [...]

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Don’t Panic: In The Future Everyone Fails Spectacularly For 15 Minutes

Posted on 08. May, 2010 by Robert Rose.

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With apologies to Andy Warhol (and Douglas Adams), in case you missed it (and for those on the West Coast if you went to lunch you might have) the stock market plunged 1,000 points on Thursday. Panic ensued. Headlines screamed, and the pundits were literally just talking all over each other. Just watch this video of [...]

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Twitter: Some FollowFriday Love

Posted on 07. May, 2010 by Robert Rose.

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If you’re not familiar with FollowFriday (or don’t care) then of course you can stop right here. But, following Chris Brogan’s suggestion – I’m moving my FollowFriday suggestions here – so that I can expand a little more than 140 characters on my suggestions. So, without further ado – here are some people – [...]

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Adobe Vs. Apple – It Ain’t About Video – It’s About The Money

Posted on 04. May, 2010 by Robert Rose.

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So, I live in Hollywood – and there’s a saying… “when somebody tells you it ain’t about the money… It’s about the money”. So, perhaps you’ve been following the Apple vs. Adobe spat over Flash. If you haven’t, it’s gotten relatively interesting over the last week or so – especially since Steve put [...]

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Are You Moving Fast – Or Is Fast Moving You?

Posted on 01. May, 2010 by Robert Rose.

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Let’s be clear – I’m no marathon runner. I get tired driving 26 miles – much less running that far. But I know a few hard-core runners and they all tell me the same thing. A common mistake that newbies make when they’re training for the marathon is that they run their interval races too [...]

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The Adaptive Marketers Review Of The iPad

Posted on 25. Apr, 2010 by Robert Rose.

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Okay, I’ve had an iPad for just about three weeks – and it’s time for a quick review from a “marketing guy’s” perspective. I say that – because this is distinct from a technology review that you might get on Engadget or Gizmodo (a bit more geeky) and a pure “end-user” review like you might [...]

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My Ridiculously Premature Conclusion On Facebook’s New Platform – ‘Meh’

Posted on 22. Apr, 2010 by Robert Rose.

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So, Yesterday Facebook announced a “new evolution of the Facebook platform”. Depending on your point of view – this was as big as the completion of the cross-continental railroad (thanks Robert Scoble) or a… well… okay, I couldn’t find anybody who didn’t think that it was all that – and a bag of chips. The [...]