The Adaptive Marketer

Are You Milking Your Sacred Cow?

Posted on13. Jun, 2010 by Robert Rose.

1

So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered. He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from iTunes.” Oy, sometimes youth really [...]

Continue Reading

The Adaptive Marketers Review Of The iPad

Posted on25. Apr, 2010 by Robert Rose.

2

Okay, I’ve had an iPad for just about three weeks – and it’s time for a quick review from a “marketing guy’s” perspective. I say that – because this is distinct from a technology review that you might get on Engadget or Gizmodo (a bit more geeky) and a pure “end-user” review like you might [...]

Continue Reading

What We Learned From An Angry Mob – Lessons From Nestle Vs. Greenpeace

Posted on28. Mar, 2010 by Robert Rose.

4

Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is) and gets in the face of the referee. In [...]

Continue Reading

A Care Package For Everybody Who DIDN’T Go To SXSW

Posted on13. Mar, 2010 by Robert Rose.

0

Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go – but just am too busy with client-work (which is a good thing by the way). How about you – are you stuck with clients? Stuck at work? Just didn’t want to go? Well, with all that’s being blogged, tweeted and [...]

Continue Reading

What Does Your CEO Need To Know?
Stop Proving – Start Improving
(Part 3)

Posted on07. Jan, 2010 by Robert Rose.

0

Yesterday we discussed how focusing on a process for your digital marketing will empower you to take control over your strategy. But, once you've got a process, and you've discovered and convinced your CEO to invest in that process – you've got to have a way to measure it. What does success look [...]

Continue Reading

The Future of TV Will Not Be Televised.

Posted on21. Nov, 2009 by Robert Rose.

2

On Monday, January 4th 1954 the New York Times ran a story entitled "Television In Review: NBC Color." It was a review of one of the very first color television live broadcasts – that of the Tournament of Roses Parade held on New Year's Day. One of the most fun and fascinating things about that [...]

Continue Reading

CMO? There’s An App For That

Posted on15. Nov, 2009 by Robert Rose.

0

There's a wonderful scene in Wall-E. All humans are aboard a ship, where computers and robots take care of every need. It's made the humans lazy, apathetic and blob-like. Then, after Wall-e has helped to discover that there is actually plant life growing on Earth, the Captain of the ship decides that it's time to [...]

Continue Reading

Hope – An Inconvenient Marketing Idea

Posted on15. Oct, 2009 by Robert Rose.

2

I'm posting this in participation with Blog Action Day. This is, as their site states "an annual event that unites the world's bloggers in posting about the same issue on the same day." The goal is to raise awareness about a certain topic, and centralize everyone's topic on one day. Bloggers are encouraged to [...]

Continue Reading

The Death Of “Digital” Marketing & The Birth Of Something New

Posted on04. Oct, 2009 by Robert Rose.

0

In the summer of 2006, scientists announced they had manipulated two different butterfly species and created a third, distinct species. This success was very different from hybrids, which evolution tends to dislike. An example of this is the mule – a sterile hybrid bred from a donkey and a horse. Now, the mule is a [...]

Continue Reading

Omniture/comScore The Bigger Deal? Who Needs Accuracy, When You’ve Got Consistency

Posted on27. Sep, 2009 by Robert Rose.

0

I think comScore's partnership with Omniture may actually turn out to be a bigger deal for online marketers than the Adobe acquisition. No doubt, it's been a big couple of weeks for audience measurement. First off, Adobe buys Omniture, and not but a few days later, comScore and Omniture announce a partnership to launch a [...]

Continue Reading

Marketing Is NOT The New Finance

Posted on20. Sep, 2009 by Robert Rose.

0

I've been reading about all the excitement around the Adobe/Omniture acquisition. And, I've noticed that in discussions with clients, partners and among much of the coverage, there's been a resurgence of the phrase that "marketing is the new finance". This seems to be a sentiment that many are attributing to the reason why Adobe, [...]