The Adaptive Marketer

What’s the Conversion Rate On Your Life?

Posted on11. Jul, 2010 by Robert Rose.

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Okay, I’ll admit it – I’ve been a Duran Duran fan ever since their self-titled debut album in 1981 and the song “Planet Earth” blasted out of my bedroom stereo. On their recent album Astronaut, there’s a song called “Reach Up” that I find myself playing a lot. I just love this lyric: [...]

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Are You Playing Hard-To-Get With Your Content Marketing

Posted on26. May, 2010 by Robert Rose.

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I’ve always had a theory about New Year’s Eve celebrations. I called it the New Years Anticipation Law. It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at the end of the evening. [...]

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Gilbane San Francisco – A Scholarship?

Posted on14. May, 2010 by Robert Rose.

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I’ve been invited to speak at the upcoming Gilbane Conference on Content Management that starts next week. The conference starts on Wednesday and goes through Thursday evening. There are a number of tracks in the conference including Content Publishing, Content Technology, Colleagues and Collaboration and Customers and Engagement. That last one is the [...]

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The Adaptive Marketer Review: WordStream

Posted on12. May, 2010 by Robert Rose.

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There’s a famous quote by Bill Gates talking about the usefulness of personal computers and how they’ve become “the most empowering tool we’ve ever created. They’re tools of communication, tools of creativity and they can be shaped by their user”. If you’re a marketer – and you’re focused on PPC Advertising, there’s an interesting tool [...]

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Marketing In The Uncanny Valley

Posted on17. Apr, 2010 by Robert Rose.

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Trick question. What does marketing look like? Is the answer the same as the U.S. Supreme Court gave on obscenity? “I’ll know it when I see it”. Or, is it something more definable and concrete? As most of you know, this week Twitter released its long-anticipated advertising platform called Promoted Tweets. It will start, [...]

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A Care Package For Everybody Who DIDN’T Go To SXSW

Posted on13. Mar, 2010 by Robert Rose.

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Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go – but just am too busy with client-work (which is a good thing by the way). How about you – are you stuck with clients? Stuck at work? Just didn’t want to go? Well, with all that’s being blogged, tweeted and [...]

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Feeling Lucky? 3 Marketing Lessons From Chat Roulette

Posted on07. Mar, 2010 by Robert Rose.

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Come on… You know you’ve tried it… Or, you want to… Yeah? If you haven’t – well let’s just say you should probably do it without the kids around. Let’s just say that the likelihood of a quick lesson in male anatomy is pretty high. If you don’t know what I’m talking about, Chat Roulette is a [...]

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What’s Your Super Bowl Ad Strategy?

Posted on07. Feb, 2010 by Robert Rose.

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So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]

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How To Fail At Marketing – Lessons From NBC

Posted on17. Jan, 2010 by Robert Rose.

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Holy smokes folks – what the hell is happening to NBC? This is the network my family grew up watching no matter what was on. To this day, even though I can't stand it, I still have The Today Show on in the background over Good Morning America and whatever the heck the CBS show [...]

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What Does Your CEO Need To Know?
Digital Marketing Is Baseball – Not Football
(Part 4)

Posted on10. Jan, 2010 by Robert Rose.

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Over the last three postings, we've covered what your CEO needs to know about your digital marketing. And, at this point, your CEO now knows that you're in control. And that you own a marketing process – that is not focused on selling your product – but focused on your buyer. As a result of [...]

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What Does Your CEO Need To Know?
Stop Proving – Start Improving
(Part 3)

Posted on07. Jan, 2010 by Robert Rose.

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Yesterday we discussed how focusing on a process for your digital marketing will empower you to take control over your strategy. But, once you've got a process, and you've discovered and convinced your CEO to invest in that process – you've got to have a way to measure it. What does success look [...]