The Adaptive Marketer

My Best Guess For Effective Marketing

Posted on07. Sep, 2010 by Robert Rose.

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There’s a wonderful scene in Star Trek 4 (the one where they rescue the whales) where just prior to the Enterprise going back in time, Kirk asks Spock if he’s accounted for the variable mass of whales and water in his time re-entry calculations. In other words, if he hasn’t calculated this correctly, they could [...]

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What Are You Feeding Your Cookie Monster

Posted on01. Aug, 2010 by Robert Rose.

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So, on Friday the Wall Street Journal’s Julia Angwin posted an article called the Web’s New Gold Mine: Your Secrets. The first in a series (which looks to be quite the barn-burner) breathlessly investigates how consumers are being “spied upon” by nefarious marketers. Ugh. Really? Okay, here we go again…. Marketer as bad guy. By [...]

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Do You Have A Marketing Credit Crisis

Posted on25. Jul, 2010 by Robert Rose.

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There’s a wonderful scene in the David Mamet film State and Main where one of the characters (played by Phillip Seymour Hoffman) asks another “What’s an associate producer credit?” The character replies – ‘It’s what you give to your secretary instead of a raise.” The controversy over credits (especially Producer credits) in Hollywood is legendary. [...]

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Marketing ROI Should RIP

Posted on05. Jul, 2010 by Robert Rose.

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There’s a scene in the Bill Murray movie What About Bob, where he’s telling a joke. He says: “the doctor draws two circles and says ‘what do you see?’ The patient says ‘Sex’. So, the doctor draws trees, ‘What do you see?’ The patient replies ‘Sex’. The doctor draws a car, an owl, ‘sex, sex, [...]

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Marketing Is Not A Game – Stop Scoring And Instead Change The Rules

Posted on22. May, 2010 by Robert Rose.

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How do you measure your marketing team’s success? Oh boy, here we go again – more about measurement and analytics? But hold on just a moment. This isn’t about what analytics should be in our dashboard – or how to wring some more efficiency out of our analytics tools. When we discuss the role of [...]

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The Adaptive Marketer Review: WordStream

Posted on12. May, 2010 by Robert Rose.

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There’s a famous quote by Bill Gates talking about the usefulness of personal computers and how they’ve become “the most empowering tool we’ve ever created. They’re tools of communication, tools of creativity and they can be shaped by their user”. If you’re a marketer – and you’re focused on PPC Advertising, there’s an interesting tool [...]

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Don’t Panic: In The Future Everyone Fails Spectacularly For 15 Minutes

Posted on08. May, 2010 by Robert Rose.

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With apologies to Andy Warhol (and Douglas Adams), in case you missed it (and for those on the West Coast if you went to lunch you might have) the stock market plunged 1,000 points on Thursday. Panic ensued. Headlines screamed, and the pundits were literally just talking all over each other. Just watch this video of [...]

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A New Approach To The Marketing Funnel

Posted on17. Mar, 2010 by Robert Rose.

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So, this week I was very pleased to participate as a speaker in a Webinar for Information Management and Syncsort. The topic was bringing Web Analytics Clickstream data into a Data Warehouse. Oh, stop yawning already…. It was actually really interesting – and some really valuable things came out of it. In doing my homework [...]

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There’s Peanut Butter In My Chocolate – Social Media Is Polluting Your Web Analytics

Posted on09. Mar, 2010 by Robert Rose.

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So, okay…. We all know Twitter, Google Buzz and myriad other social networks are becoming part of the marketer’s toolbox. And, with that comes the URL Shorteners. They’re so popular, in fact, that they’re built into almost all of the client-side applications that both you and your audiences are using for Tweeting out content. Whether you’re [...]

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A Disturbance In The “Audience Measurement Force” – Why Jason Calacanis Is Wrong

Posted on24. Jan, 2010 by Robert Rose.

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Usually when we talk about Web traffic and measurement – it’s a pretty dry topic. But Jason Calacanis – just threw down the gauntlet by calling for a boycott of comScore. I certainly agree with Jason on many things – but this time he's wrong. Basically what raised the Mahalo CEO’s hackles was a [...]

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How To Fail At Marketing – Lessons From NBC

Posted on17. Jan, 2010 by Robert Rose.

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Holy smokes folks – what the hell is happening to NBC? This is the network my family grew up watching no matter what was on. To this day, even though I can't stand it, I still have The Today Show on in the background over Good Morning America and whatever the heck the CBS show [...]