The Adaptive Marketer

What Is An Adaptive Marketer

Posted on13. Jan, 2010 by Robert Rose.

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Marketing is undergoing fundamental change. In today’s world, we have to adapt to marketing in real-time. It’s no longer good enough to have simply have reach and frequency. Today’s marketer must create compelling content, engage consumers with care, converse, inspire, convert – and ultimately measure success more granularly than ever before. But let’s face it, [...]

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Tiger By The Tail – Get Ready For Real-Time Marketing

Posted on05. Dec, 2009 by Robert Rose.

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There's a great Babe Ruth story that's been told a hundred different ways – but it goes something like this: A group of sports writers are on a train headed for Spring training for the Yankees. To pass the time, they're playing cards. Suddenly, Babe Ruth – a notorious womanizer (and nude in most [...]

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Let’s Work Together

Posted on05. Dec, 2009 by Robert Rose.

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I work with companies and brands to help them adapt to marketing in real-time. My goal is simple: help you succeed in bringing your unique product, service or experience to market. To accomplish that I work with cross-disciplinary people and firms to bring the right marketing solution to the right challenge at the right [...]

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How To Not Ever Lose Your Twitter Or Friendfeed Stream

Posted on25. Aug, 2009 by Robert Rose.

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A quick how-to using Typepad – although others would work. I was listening to the latest TWIT Podcast (which is just really great btw) – and one of the things they were discussing was a growing fear that putting all our content onto services like Twitter, FriendFeed, Facebook and others was actually becoming pretty disconcerting. [...]

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How Much “Trust” Are You Getting From Your Media Budget?

Posted on03. Aug, 2009 by Robert Rose.

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Posted by Rob Rose on August 03, 2009 at 07:55 PM PDT You remember when you went to the movies and there were no ads? Today, you sit down with your popcorn and you’re in for at least 3 to 5 minutes of advertising. Have you ever thought how much you “trust” the products [...]

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Twitter Spam Is Like Porn – You’ll Know It When You See It

Posted on02. Aug, 2009 by Robert Rose.

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So, last week, there was a disturbance in the Twitter-Force. Tech-Crunch was reporting that the service was cracking down on Spam accounts, and people were losing followers. The blogosphere and Twittersphere lit up and it was a huge topic for the latter part of last week. Now, to be fair the only thing [...]

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Thank Goodness For Jupiter – It Took Out A Comet For Us

Posted on02. Aug, 2009 by Robert Rose.

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Well, it was a good day for the planet, as we discovered through the Hubble telescope that Jupiter did us all a favor, and hoovered up a comet that no one had known was there. Apparently now Microsoft users are becoming the new demographic to pick on as a new study came out – and [...]

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What Does BingHoo Mean To You

Posted on02. Aug, 2009 by Robert Rose.

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Well, the RomCom that was the Yahoo and Microsoft relationship looks like it’s finally there. Tall, dark and handsome Microsoft has finally come running through the rain, banging on the door of Yahoo as she was about to make the biggest mistake of her life, and they finally kissed as the Whitesnake song “Is This [...]

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Shatner Doing Palin’s Resignation Speech As Beat Poetry

Posted on28. Jul, 2009 by Robert Rose.

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Okay, so I don't normally do political stuff at all – but this was just too funny to pass up. And, because it's Shatner, it's definitely got Geek cred. Here he is doing Palin's resignation speech on The Tonight Show. This made me laugh out loud.

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What Does Content Management Have To Do With Online Marketing

Posted on27. Jul, 2009 by Robert Rose.

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In this Webinar I did in conjunction withi BtoB Online, I discuss the strategies for Web Content Management and how publishers can adopt new business strategies to serve new markets.

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The Drop In Google’s “Revenue Per Click” Just Means You’re A Better Marketer

Posted on27. Jul, 2009 by Robert Rose.

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Posted by Rob Rose on July 20, 2009 at 09:53 PM PDT Last week, Google reported their second quarter earnings, and people were all aflutter (or atwitter as the case may be) that the powerhouse of Internet advertising might be signaling a slowdown in online search marketing. To be clear, Google basically came out smelling rosy in most categories, [...]