The Adaptive Marketer

The Power Of Social Media – From Katrina To Pakistan

Posted on29. Aug, 2010 by Robert Rose.

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What were you doing on August 29th, 2005? I can certainly tell you what you weren’t doing. You weren’t answering the question “what’s happening?” on Twitter. And, unless you were in college, or part of a college network you weren’t updating your status on Facebook. And you certainly weren’t “checking in” anywhere other than what [...]

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Jet Blue Passes The Kobayashi Maru

Posted on15. Aug, 2010 by Robert Rose.

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In the Star Trek universe – there’s a training exercise designed to test how a Starfleet Cadet will react to a no-win scenario. The test involves a simulation where a civilian vessel called the Kobayashi Maru has been crippled. Life support is low – and all aboard will surely die if the Captain doesn’t [...]

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On Target – The Return Of The Angry Mob

Posted on05. Aug, 2010 by Robert Rose.

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If you haven’t noticed, there’s been quite a bit of news about same-sex marriage over the last week. Last Week, Target (and a few others) came under fire and call for a boycott after they donated $150,000 to the group MN Forward – which is running advertising for a Republican candidate who opposes same-sex marriage. [...]

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Lessons From Joel Goodson – Social Marketing Genius

Posted on06. Jun, 2010 by Robert Rose.

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This week I head to Chicago for the Web Content 2010 Conference. My talk is on Social Media Brand Management (download my presentation and my little present for the attendees if you like). I always like to bring a little Chicago flavor with me when I speak there – so in this talk I’m centering [...]

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Twitter: Some FollowFriday Love

Posted on07. May, 2010 by Robert Rose.

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If you’re not familiar with FollowFriday (or don’t care) then of course you can stop right here. But, following Chris Brogan’s suggestion – I’m moving my FollowFriday suggestions here – so that I can expand a little more than 140 characters on my suggestions. So, without further ado – here are some people – [...]

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My Ridiculously Premature Conclusion On Facebook’s New Platform – ‘Meh’

Posted on22. Apr, 2010 by Robert Rose.

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So, Yesterday Facebook announced a “new evolution of the Facebook platform”. Depending on your point of view – this was as big as the completion of the cross-continental railroad (thanks Robert Scoble) or a… well… okay, I couldn’t find anybody who didn’t think that it was all that – and a bag of chips. The [...]

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Marketing In The Uncanny Valley

Posted on17. Apr, 2010 by Robert Rose.

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Trick question. What does marketing look like? Is the answer the same as the U.S. Supreme Court gave on obscenity? “I’ll know it when I see it”. Or, is it something more definable and concrete? As most of you know, this week Twitter released its long-anticipated advertising platform called Promoted Tweets. It will start, [...]

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The 90 Day Social Media Marketing Implementation Plan

Posted on06. Apr, 2010 by Robert Rose.

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I’m spending this week getting ready for the NTEN Conference. If you’re not familiar with NTEN it’s just a wonderful organization – focusing on how technology helps non-profits to succeed. I’m speaking along with @imagistic at a session called Real Social Media Marketing: Moving From Buzz To Benefits. So, Michael Weiss (@imagistic) and I are trying something a little [...]

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What We Learned From An Angry Mob – Lessons From Nestle Vs. Greenpeace

Posted on28. Mar, 2010 by Robert Rose.

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Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is) and gets in the face of the referee. In [...]

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The Monk And The Marketing Guy

Posted on21. Mar, 2010 by Robert Rose.

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There was a confluence of events this week for me that got me thinking about a word. That word is: Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, [...]

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The “Sorry” State Of Marketing

Posted on21. Feb, 2010 by Robert Rose.

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Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize. This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy. Stay classy John. Then, of course, maybe it was the kerfuffle with [...]