The Adaptive Marketer

New Research: Marketers & Software As A Service

Posted on08. Sep, 2010 by Robert Rose.

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Today, I’m really pleased and proud to offer up Big Blue Moose’s first research effort. It’s a Research Brief called Marketing From The Cloud – How Digital Marketers Are Using Software As A Service. The research brief looked at how digital marketers were adopting SaaS based software as part of their marketing toolbox. The study, [...]

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My Best Guess For Effective Marketing

Posted on07. Sep, 2010 by Robert Rose.

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There’s a wonderful scene in Star Trek 4 (the one where they rescue the whales) where just prior to the Enterprise going back in time, Kirk asks Spock if he’s accounted for the variable mass of whales and water in his time re-entry calculations. In other words, if he hasn’t calculated this correctly, they could [...]

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The Power Of Social Media – From Katrina To Pakistan

Posted on29. Aug, 2010 by Robert Rose.

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What were you doing on August 29th, 2005? I can certainly tell you what you weren’t doing. You weren’t answering the question “what’s happening?” on Twitter. And, unless you were in college, or part of a college network you weren’t updating your status on Facebook. And you certainly weren’t “checking in” anywhere other than what [...]

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Summoning Our Marketing Daredevil

Posted on24. Aug, 2010 by Robert Rose.

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I’m guest hosting a Webinar with Demandbase later this morning – and the topic is Best Practices That Must Die. It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results. In fact, they tell me that my post inspired the Webinar Series – which [...]

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Why We Need To Be Unpredictable (Lessons From Old Spice)

Posted on09. Aug, 2010 by Robert Rose.

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Princess Leia grips the center console tightly as the Millenium Falcon banks hard and enters the Asteroid Field. “You’re not actually going into an Asteroid Field!” she barks. Han doesn’t even look up as he switches the ship into manual guidance – “They’d be crazy to follow us wouldn’t they?” The Millenium Falcon engines roar [...]

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What’s the Conversion Rate On Your Life?

Posted on11. Jul, 2010 by Robert Rose.

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Okay, I’ll admit it – I’ve been a Duran Duran fan ever since their self-titled debut album in 1981 and the song “Planet Earth” blasted out of my bedroom stereo. On their recent album Astronaut, there’s a song called “Reach Up” that I find myself playing a lot. I just love this lyric: [...]

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Marketing ROI Should RIP

Posted on05. Jul, 2010 by Robert Rose.

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There’s a scene in the Bill Murray movie What About Bob, where he’s telling a joke. He says: “the doctor draws two circles and says ‘what do you see?’ The patient says ‘Sex’. So, the doctor draws trees, ‘What do you see?’ The patient replies ‘Sex’. The doctor draws a car, an owl, ‘sex, sex, [...]

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So Is Your Year Half Empty, Half Full, Half Over or Half Begun?

Posted on30. Jun, 2010 by Robert Rose.

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One of my favorite comedians is Louis CK. Last year, he was on Conan and did this bit about how Everything’s Amazing and Nobody’s Happy. If you haven’t seen it, you should check it out – because it’s really funny – and dead on. So, today marks the end of the first half of 2010? [...]

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Lead Nurturing Jumped The Shark – Why Automated Drip Campaigns Are For Drips

Posted on27. Jun, 2010 by Robert Rose.

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Let me ask you a question. If you had more money, would you be happier? Not just a little bit more money – but alot more money. Whenever I see pictures of Paul Allen’s boat, it’s really hard for me to answer “No.” But, guess what, research has repeatedly shown that people with [...]

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Yes, We Have To Build The Business Case For Innovation

Posted on21. Jun, 2010 by Robert Rose.

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So, here’s a fun one. Walk around your office and ask everybody three questions. The first one is: “Should companies be innovative?” I’ll take a wild ass guess and predict a 90%+ response in the affirmative. Then, independent of the answer, immediately ask the next one – “Has our company ever been innovative?” Here, you [...]

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New Marketing Programs – What’s Your 60′ Time?

Posted on16. Jun, 2010 by Robert Rose.

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Okay, let me be the first to say that I know nothing about cars. I’m the guy that if the car breaks down, I go and open up the hood and I check the battery terminals. All fine. I look at any plastic reservoirs that have liquid in them. All filled. I pull out the [...]