The Adaptive Marketer

The 90 Day Social Media Marketing Implementation Plan

Posted on06. Apr, 2010 by Robert Rose.

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I’m spending this week getting ready for the NTEN Conference. If you’re not familiar with NTEN it’s just a wonderful organization – focusing on how technology helps non-profits to succeed. I’m speaking along with @imagistic at a session called Real Social Media Marketing: Moving From Buzz To Benefits. So, Michael Weiss (@imagistic) and I are trying something a little [...]

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What We Learned From An Angry Mob – Lessons From Nestle Vs. Greenpeace

Posted on28. Mar, 2010 by Robert Rose.

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Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is) and gets in the face of the referee. In [...]

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The Monk And The Marketing Guy

Posted on21. Mar, 2010 by Robert Rose.

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There was a confluence of events this week for me that got me thinking about a word. That word is: Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, [...]

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A New Approach To The Marketing Funnel

Posted on17. Mar, 2010 by Robert Rose.

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So, this week I was very pleased to participate as a speaker in a Webinar for Information Management and Syncsort. The topic was bringing Web Analytics Clickstream data into a Data Warehouse. Oh, stop yawning already…. It was actually really interesting – and some really valuable things came out of it. In doing my homework [...]

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A Care Package For Everybody Who DIDN’T Go To SXSW

Posted on13. Mar, 2010 by Robert Rose.

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Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go – but just am too busy with client-work (which is a good thing by the way). How about you – are you stuck with clients? Stuck at work? Just didn’t want to go? Well, with all that’s being blogged, tweeted and [...]

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There’s Peanut Butter In My Chocolate – Social Media Is Polluting Your Web Analytics

Posted on09. Mar, 2010 by Robert Rose.

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So, okay…. We all know Twitter, Google Buzz and myriad other social networks are becoming part of the marketer’s toolbox. And, with that comes the URL Shorteners. They’re so popular, in fact, that they’re built into almost all of the client-side applications that both you and your audiences are using for Tweeting out content. Whether you’re [...]

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Feeling Lucky? 3 Marketing Lessons From Chat Roulette

Posted on07. Mar, 2010 by Robert Rose.

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Come on… You know you’ve tried it… Or, you want to… Yeah? If you haven’t – well let’s just say you should probably do it without the kids around. Let’s just say that the likelihood of a quick lesson in male anatomy is pretty high. If you don’t know what I’m talking about, Chat Roulette is a [...]

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Are You Extraordinary? Marketing Lessons From The Healthcare Summit

Posted on28. Feb, 2010 by Robert Rose.

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Have you ever been to one of those corporate off-sites? You know the ones I mean – where the agenda is filled with all kinds of progressive, well-intentioned paradigm shifting, super-important initiatives. And then, when you get there, it’s nothing but a series of 45 slide PowerPoint presentations where the presenter reads every word of each slide. This [...]

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The “Sorry” State Of Marketing

Posted on21. Feb, 2010 by Robert Rose.

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Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize. This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy. Stay classy John. Then, of course, maybe it was the kerfuffle with [...]

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Do You Have A Shadow Brand?
Lessons From AT&T & Apple

Posted on13. Feb, 2010 by Robert Rose.

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I was watching the Olympics last night and I saw one of the new AT&T commercials. You might have seen it – where Luke Wilson has “secretly replaced everybody’s smartphones” with those available on Verizon. As expected, everyone has a toxic freakout – (“where are my apps!”) and the tag is that AT&T is “a better 3G experience”. This [...]

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Google Buzz – First Impressions & Five Questions

Posted on10. Feb, 2010 by Robert Rose.

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I got into Google Buzz today and spent a couple of hours playing with it. I'm going to continue to work with it – and see how it develops – but so far I'm a little underwhelmed. Check out my profile if you wanna? First, if you haven't played with it yet – and [...]