The Adaptive Marketer

New Research: Marketers & Software As A Service

Posted on08. Sep, 2010 by Robert Rose.

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Today, I’m really pleased and proud to offer up Big Blue Moose’s first research effort. It’s a Research Brief called Marketing From The Cloud – How Digital Marketers Are Using Software As A Service. The research brief looked at how digital marketers were adopting SaaS based software as part of their marketing toolbox. The study, [...]

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My Best Guess For Effective Marketing

Posted on07. Sep, 2010 by Robert Rose.

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There’s a wonderful scene in Star Trek 4 (the one where they rescue the whales) where just prior to the Enterprise going back in time, Kirk asks Spock if he’s accounted for the variable mass of whales and water in his time re-entry calculations. In other words, if he hasn’t calculated this correctly, they could [...]

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The Power Of Social Media – From Katrina To Pakistan

Posted on29. Aug, 2010 by Robert Rose.

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What were you doing on August 29th, 2005? I can certainly tell you what you weren’t doing. You weren’t answering the question “what’s happening?” on Twitter. And, unless you were in college, or part of a college network you weren’t updating your status on Facebook. And you certainly weren’t “checking in” anywhere other than what [...]

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Summoning Our Marketing Daredevil

Posted on24. Aug, 2010 by Robert Rose.

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I’m guest hosting a Webinar with Demandbase later this morning – and the topic is Best Practices That Must Die. It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results. In fact, they tell me that my post inspired the Webinar Series – which [...]

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Jet Blue Passes The Kobayashi Maru

Posted on15. Aug, 2010 by Robert Rose.

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In the Star Trek universe – there’s a training exercise designed to test how a Starfleet Cadet will react to a no-win scenario. The test involves a simulation where a civilian vessel called the Kobayashi Maru has been crippled. Life support is low – and all aboard will surely die if the Captain doesn’t [...]

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Why We Need To Be Unpredictable (Lessons From Old Spice)

Posted on09. Aug, 2010 by Robert Rose.

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Princess Leia grips the center console tightly as the Millenium Falcon banks hard and enters the Asteroid Field. “You’re not actually going into an Asteroid Field!” she barks. Han doesn’t even look up as he switches the ship into manual guidance – “They’d be crazy to follow us wouldn’t they?” The Millenium Falcon engines roar [...]

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On Target – The Return Of The Angry Mob

Posted on05. Aug, 2010 by Robert Rose.

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If you haven’t noticed, there’s been quite a bit of news about same-sex marriage over the last week. Last Week, Target (and a few others) came under fire and call for a boycott after they donated $150,000 to the group MN Forward – which is running advertising for a Republican candidate who opposes same-sex marriage. [...]

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What Are You Feeding Your Cookie Monster

Posted on01. Aug, 2010 by Robert Rose.

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So, on Friday the Wall Street Journal’s Julia Angwin posted an article called the Web’s New Gold Mine: Your Secrets. The first in a series (which looks to be quite the barn-burner) breathlessly investigates how consumers are being “spied upon” by nefarious marketers. Ugh. Really? Okay, here we go again…. Marketer as bad guy. By [...]

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Do You Have A Marketing Credit Crisis

Posted on25. Jul, 2010 by Robert Rose.

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There’s a wonderful scene in the David Mamet film State and Main where one of the characters (played by Phillip Seymour Hoffman) asks another “What’s an associate producer credit?” The character replies – ‘It’s what you give to your secretary instead of a raise.” The controversy over credits (especially Producer credits) in Hollywood is legendary. [...]

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What’s the Conversion Rate On Your Life?

Posted on11. Jul, 2010 by Robert Rose.

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Okay, I’ll admit it – I’ve been a Duran Duran fan ever since their self-titled debut album in 1981 and the song “Planet Earth” blasted out of my bedroom stereo. On their recent album Astronaut, there’s a song called “Reach Up” that I find myself playing a lot. I just love this lyric: [...]

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FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You

Posted on09. Jul, 2010 by Robert Rose.

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So, what a week it’s been for personal branding eh? The furor over Lebron reached such a pitch, that he had a televised special just to announce which team he was going to. And, when he ultimately chose the Miami Heat – the owner of the Cleveland Cavaliers wrote an open letter to the Cleveland [...]