Content Marketing, Online Marketing, Storytelling, Web Content
What The Hell Is Your Day Job Again?
I first landed in Los Angeles in 1987 (I was 21 years old). I had long hair, wore suit jackets with the sleeves pushed up, sometimes a bandana in my hair and little round John Lennon type shades. I played in numerous bands – most of them really bad – and lived my life toting [...]
Content Marketing, Storytelling
Your Story Isn’t Data Driven – It’s You Driven.
I’m speaking in April at a conference co-hosted by the Poynter Institute and PRNewswire called, “Creating Credible Content.” It’s a conference on Brand Journalism – and they asked me to write up a little abstract for the talk I’m going to give – and well… I got a little fired up. There is a [...]
Content Marketing, Online Marketing
The Trouble With Templates
A cookie cutter approach – especially when it comes to Content Marketing and Strategy – may be scalable – but it makes you less human. It’s that simple. I thought I’d share an experience I had last week that illustrates this particularly well. I’ve been a customer of Network Solutions – the domain name registrar [...]
Content Marketing, Storytelling
Welcome – Your Good Ideas Came From Your Future
I’ve recently been privileged to teach content marketing workshops at a few large, Fortune 500, enterprise organizations. As it turns out – because content marketing is a new process that many organizations are trying to implement, I often start with a piece on building a business case for “innovation” that Joe and I wrote at [...]
Content Marketing, Storytelling
Skating On The Canals & Creating Customer Memories
I’m just back from a whirlwind trip to Amsterdam where I was honored to be invited to speak at Hippo’s Client Day as one of the key speakers. My talk was on how context is such an important part of the content marketing process. But two things happened during my trip (well I also fell [...]
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Content Marketing, Online Marketing, Storytelling, Web Content
What The Hell Is Your Day Job Again?
Posted on 01 April 2012
I first landed in Los Angeles in 1987 (I was 21 years old). I had long hair, wore suit jackets with the sleeves pushed up, sometimes a bandana in my hair and little round John Lennon type shades. I played in numerous bands – most of them really bad – and lived my life toting [...] Continue Reading
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Content Marketing, Storytelling
Your Story Isn’t Data Driven – It’s You Driven.
Posted on 16 March 2012
I’m speaking in April at a conference co-hosted by the Poynter Institute and PRNewswire called, “Creating Credible Content.” It’s a conference on Brand Journalism – and they asked me to write up a little abstract for the talk I’m going to give – and well… I got a little fired up. There is a [...] Continue Reading
Comments Off
Content Marketing, Online Marketing
The Trouble With Templates
Posted on 11 March 2012
A cookie cutter approach – especially when it comes to Content Marketing and Strategy – may be scalable – but it makes you less human. It’s that simple. I thought I’d share an experience I had last week that illustrates this particularly well. I’ve been a customer of Network Solutions – the domain name registrar [...] Continue Reading
Content Marketing, Storytelling
Welcome – Your Good Ideas Came From Your Future
Posted on 07 March 2012
I’ve recently been privileged to teach content marketing workshops at a few large, Fortune 500, enterprise organizations. As it turns out – because content marketing is a new process that many organizations are trying to implement, I often start with a piece on building a business case for “innovation” that Joe and I wrote at [...] Continue Reading
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Storytelling
You’re Not Going To SXSW – So Come With Me On A Virtual Trip!
Posted on 05 March 2012
Friday this week marks the annual South by Southwest (SXSW festival in Austin) – and once again I’m not going. I started a tradition two years ago by providing all of us that either can’t, won’t or for whatever reason just are unable to make it – a virtual experience so that you’ll be able [...] Continue Reading
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Magic, Science, Storytelling
Leap Into Something New Today
Posted on 29 February 2012
In the picture, you see the small, peaceful blue ball we call home. The picture was taken from just about the same distance that we are from the Sun. We float on it through a common illusion we call time. Right now, according to measurements we all agree on, our Milky Way galaxy is moving [...] Continue Reading
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