There’s a wonderful scene in the David Mamet film State and Main where one of the characters (played by Phillip Seymour Hoffman) asks another “What’s an associate producer credit?” The character replies – ‘It’s what you give to your secretary instead of a raise.” The controversy over credits (especially Producer credits) in Hollywood is legendary. [...]
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Okay, I’ll admit it – I’ve been a Duran Duran fan ever since their self-titled debut album in 1981 and the song “Planet Earth” blasted out of my bedroom stereo. On their recent album Astronaut, there’s a song called “Reach Up” that I find myself playing a lot. I just love this lyric: [...]
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FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You
Posted on 09. Jul, 2010 by Robert Rose.
So, what a week it’s been for personal branding eh? The furor over Lebron reached such a pitch, that he had a televised special just to announce which team he was going to. And, when he ultimately chose the Miami Heat – the owner of the Cleveland Cavaliers wrote an open letter to the Cleveland [...]
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There’s a scene in the Bill Murray movie What About Bob, where he’s telling a joke. He says: “the doctor draws two circles and says ‘what do you see?’ The patient says ‘Sex’. So, the doctor draws trees, ‘What do you see?’ The patient replies ‘Sex’. The doctor draws a car, an owl, ‘sex, sex, [...]
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So Is Your Year Half Empty, Half Full, Half Over or Half Begun?
Posted on 30. Jun, 2010 by Robert Rose.
One of my favorite comedians is Louis CK. Last year, he was on Conan and did this bit about how Everything’s Amazing and Nobody’s Happy. If you haven’t seen it, you should check it out – because it’s really funny – and dead on. So, today marks the end of the first half of 2010? [...]
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Lead Nurturing Jumped The Shark – Why Automated Drip Campaigns Are For Drips
Posted on 27. Jun, 2010 by Robert Rose.
Let me ask you a question. If you had more money, would you be happier? Not just a little bit more money – but alot more money. Whenever I see pictures of Paul Allen’s boat, it’s really hard for me to answer “No.” But, guess what, research has repeatedly shown that people with [...]
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So, here’s a fun one. Walk around your office and ask everybody three questions. The first one is: “Should companies be innovative?” I’ll take a wild ass guess and predict a 90%+ response in the affirmative. Then, independent of the answer, immediately ask the next one – “Has our company ever been innovative?” Here, you [...]
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Okay, let me be the first to say that I know nothing about cars. I’m the guy that if the car breaks down, I go and open up the hood and I check the battery terminals. All fine. I look at any plastic reservoirs that have liquid in them. All filled. I pull out the [...]
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So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered. He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from iTunes.” Oy, sometimes youth really [...]
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This week I head to Chicago for the Web Content 2010 Conference. My talk is on Social Media Brand Management (download my presentation and my little present for the attendees if you like). I always like to bring a little Chicago flavor with me when I speak there – so in this talk I’m centering [...]
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As we wrap up the month of May – I’d have to say it was a pretty damn good month no? I mean 23,000 people are still thinking about whether to delete their Facebook accounts. This is probably 1/10 of how many will join on May 31st. But, the whole privacy thing has marketers [...]
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